Wednesday, March 9, 2011

TED Initiatives_Ads Worth Spreading, Ads Worth Spreading is a competition seeking to reverse the trend of online ads being forced on users and instead produce ads so good that you will want to choose to watch them. These ads are longer than your normal 30 second commercial so there is time to make an interaction with the viewer, tell a story, make an authentic human connection. Here is an ad done by Target, it is a live fashion show promoting their brand while engaging viewers in a tangible experience. For more ads and to see all the winners of this competition see HERE.

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