Tenderloin or Taco_?

The state of the advertising business can be summed up pretty easily, more for less. Give me more services for less pay. It is happening across the board right now. What is it exactly that you want? Do you want to sell your products? Selling your products consist of one of the most important things, a visual advertisement... professional photographic imagery that sells the product... and that costs money. After all the time and money going into developing and producing a product, it's the image that grabs the attention of potential buyers and sells the product ... Just look at most of the photographs that catalogs offer on the internet, they are cheap looking and very badly executed, camera inputs are wrong or they're shooting with a cheap camera that does not support camera adjustments, and lighting usually sucks. I do see a trend happening with some of your bigger companies producing better photography online, and there are many print catalogs that have consistently produced beautiful photography. You get what you pay for. Some companies don't realize how many more sales they can execute had they put more thought, and better photography (this costs more $money$) into their layouts, print or internet, but eventually they will...to stay competitive and make money. Spend the money on a tenderloin, sales will benefit, and it tastes better.

Historic catalog... coming to your mailbox soon?

With it's origins dating back to 1872 and out of business in 2000, the Montgomery Ward catalog is being resurrected. Monroe Wisconsin based Swiss Colony, who purchased the bulk of Montgomery Ward assets last August for $15.5 million plans to print the new 116 page catalog in February and have it in mailboxes by mid-March. In 1985 I was working at a Chicago photo studio shooting much of the montgomery wards catalog photography when it was announced that their big book catalog would not be produced any more, the work in our studio producing this catalog came to a sudden halt. Montgomery Wards which was one of the nations first large mail order catalog businesses built a 1.25 million square foot warehouse that is a Chicago visual landmark along the North Branch of the Chicago River.